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12 Secrets To Be Strategic About Your Job Search

Job seeking can be very draining and weary.  However the best news yet is you probably haven’t come close to exhausting your search. Sure you’ve been diligent about going to job seminars, spending hours each day working on cover letters and resumes, and applying to open positions that you think would be a perfect fit for you, but there still might be options you’re overlooking.

While not every plan of attack that is detailed below is going to be right for you, one or more might be. Even though you shouldn’t abandon the tools you’ve come to value and trust, if you’ve been in a rut for some time now, it doesn’t hurt to think outside the box. For example, there are ways for you to mix up the game and get ahead of the competition.

1. Focus on Companies—Not Openings

Most people focus on defining the role they want and then looking for open positions across many companies. Instead, try finding a handful of companies that you’re familiar with to work and develop your career (think about culture, opportunities, networking, and so on). Next, target developing relationships with people inside those companies and look for any opening that might get you in the door—even if it’s a step down. Plan to go in, crush it, and grow into your desired role from inside the company. Pubjobs has a specific companies list in the menu to assist with this.

2. Meet the The Owners

This is very left field but does really place you ahead of the game. Professional networking can expose you to amazing job opportunities, especially if you get creative. While this might not be the most exposer within the pub area it does give a very uncommon approach, but high-impact hack to try at your next in-person event.  Tell owners about what you’re interested in and ask them who at the event you should meet.  Often these events are community driven and having the person you just spoke to introduce you to someone who might be looking for a candidate is invaluable.  It also shows that you are serious and want to find a position proactively.

3. Check Out Offline Jobs

In today’s world, all the rave is about online searching. However, many jobs that are available aren’t posted. Pubjobs recommend that candidates review the companies in your area go back to the days of the Yellow Pages, or better yet look at the company’s page. Locate companies in your area, such as they often rely heavily on word of mouth. These companies are more likely to welcome you reaching out via a cold call email. Review the jobs they have and try to send them some communication.  Speak to staff members who are knowledgeable about the needs of their workplace, have direct relationships with them, and will gladly make warm introductions.  Better yet is to be polite and see whether the owner will have a brief meeting with you to discuss your desires and what you could assist with.  Make sure the time you ask for is all you give.  Saying you want 5 minutes of a busy owners time and then take 20 minutes is not ethical or valuing their time.

4. Expand Your Network

Most job seekers focus on networking with colleagues and people in their industry, but neglect to talk to other people in their lives. This doesn’t mean that you should lead off every conversation with the news that you’re on the hunt, but you can strive to work it into conversation in a natural way. Neighbors, acquaintances from the park, people in your sporting interests any or all of these contacts may have knowledge or connections that could prove helpful.

5. Foster Your Relationships

We’ve all heard the saying, ‘It’s not what you know, it’s who you know.’ Well, I see this as ‘network is net worth.’ The more relationships you have, the better chance you have of getting referrals down the road.  This is true in business as well. Referring to point 3 Business owners will often talk with their staff members about up and coming positions.  This is because they already have a relationship with the staff and are trusted that there friend and family will have similar ethics and outlook. Friends like hiring friends; the days of blindly blasting your resume to every opening are over. Today, social media is the fastest way to grow your personal network; use it to leverage your professional community and get a personal introduction.

6. Attend Events Outside Your Industry

I know this sounds very strange.  However, if you go constantly to pub events and only talk with pub owners you can get a little lost within the sea of people requesting a position.  Instinct tells you to frequent industry conferences when you’re on the hunt, but shaking hands outside your usual circle can produce opportunities, too. Keep your network fresh by taking advantage of non-industry specific opportunities. This could be simply executed by talking with the companies either side of the Pub you are interested in working with.  Not only does this potentially give you a insite of what the owner may be like you also will stick into the other business’s mind that when the Pub owner talks with them you name will get referred.

7. Make a Human Connection

Job searchers often forget to develop relationships with individuals before they submitting their applications. Developing relationships with recruiters, hiring managers, and professionals on the teams that interest you will help make your resume stand out among the rest of the candidates who probably submitted the online application without making a human connection or getting a referral. Again Who you know!

8. Build and Send a Newsletter

What will set you apart and allow you to get any job you want is your ability to prove that you create value on an ongoing basis. Find a problem that exists in your interest area, build a tribe around your existing contacts, and create an email newsletter and blog where you tell stories that provide ideas and solutions to those problems. You’ll be able to go into any interview and say, ‘Look at the people I help, look at the problems I’m already solving, look at the value I create.’ Socials are a great tool with this and can gain traction well.  Try and avoid politics and religious debate as this can cause tension without meaning too.

9. Bypass HR—if Possible

If you’ve identified a particular role or company that interests you, always try to find a way to bypass HR and get yourself noticed by someone in the company you’re applying to. This is helped by Pubjobs as most of the jobs listed will be done by the owner or manager themselves. If you don’t have any direct connections through friends, family, or former colleagues, start going to functions at the pub get to know the staff build your network. Introduce yourself, get a business card (simple brief and small token of who you are, connect on LinkedIn. Once you’ve established a connection, send a direct email outlining your interest in the company and inquire about the best person to follow up with.

10. Confirm That the Listing’s Active

One strategy that a lot of people overlook is making sure a posted job is still active, Pubjobs does endeavour to make sure the listings have a expiry date, to assist both the employer and the candidate. This is especially important if you’re finding a job that’s been posted for more than two or three weeks. The last thing you want to do is spend time and effort applying for a job that’s ‘nearly filled,’

If your unsure try to contact the jon poster and simply say, ‘I just came across your posting for a [name of position]. My background aligns well and I’m very interested, but I noticed that the ad has been up for a few weeks. I wanted to make sure you’re still actively interviewing for this role?’ Assuming he or she is, making this call gives you an advantage. You’ve just forged a small connection with someone reviewing applicants and, if you play it right, he or she may just suggest that you forward your materials directly to them, which is a very good thing.

11. Converse With Leaders

When a boss, CEO, or somebody else in a leadership position strikes up an impromptu conversation, turn the discussion back to him or her. Ask about initiatives, company performance and goals, or other work-related topics. The benefits of this are extensive. You don’t have the pressure to respond or make small talk, and it demonstrates an interest in your career and the company’s goals. Job seekers should always keep in mind that their primary goal is to sell their skills and experience. Now is not the time to be modest or downplay prior success. Find a way to sell yourself as a potential asset to desirable employers based on information they share with you.

12. Find a mentor

Job searching is time consuming and very sole searching.  It is always great to have a mentor or buddy who is there to keep you accountable and get your talking about your job search.  While it might be the last thing you wish to actually discuss it does a number fo things for your mental health.  Firstly, helps keep you accountable.  The other person is able to gauge that you have been putting effort in and not allowing the search to get on top of you.  Secondly gives you an outing to not be searching per say but socialising and potentially getting them to list to how you convey yourself.  Third, practising of interviewing techniques, the more time you spend on practise the better you get with the skills, interviewing is no different. Lastly, your mentor will have a different set of skills and outlook on life.  They can have that personal relationship with you and allow some to simply say “are you ok”

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